 | Jane provides strategy services for digital agencies and marketing organizations. Her approach to digital strategy runs along dual tracks of long and short-term planning, in alignment with the client’s business goals, funding and timing requirements. -
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For short-term strategic planning, Jane works with the
client to develop a series of iterative programs that benefit from testing and optimization.
Digital
strategy is the core component of a strategic planning process defined by a
framework that consists of four components: research, strategy, operating modeling and the roadmap. Within this framework, cyclical processes supported by business intelligence provide the agility required to respond to customer demands, and competitive and other market forces. While Jane provides a comprehensive approach to digital strategic planning, individual aspects of this process framework are customized based upon the requirements of the business and the agency-client partnership. |
